the three reasons are, first, the pentagon papers. even though he was actually conservative -- he came from a montreal immigrant jewish family, the first jewish editor. i talk about the jewish stop quite a bit in the book because the sulzberger's were the most this assimilated jews, under play the holocaust, and talk about that. -- and apologized for that in the 1980's. rosenthal -- pentagon papers -- four sections. does anyone know what else he did? he really changed "the times" to a much more dramatic, lively newspaper. when you take a journalism class is, you were told about the who, what, where, when, and how. the who was elevated by something called the new journalism. dramatic in nature, quotes from people telling us the who, what people were about, letting us know their motives, letting them talk to reveal their psyche. rosenthal was a proponent of this, and he brought liveliness and action to "the new york times." that is why i kind of began with -- let's all fall asleep, 21 members of the panama cabinet. rosenthal changed tha